Case study 01

Sensibo · Email & CRM

Sensibo sells smart climate control to consumers and businesses across more than twenty markets. The email program is the brand's biggest owned channel, and its busiest design surface.

193campaigns in 12 months

19Memails delivered

64%average open rate, campaigns and flows

89%best single campaign open rate

Role

Email, CRM, Ecommerce & UX Designer

Scope

Campaigns, flows, Shopify, Liquid, PageFly, UX/CRO, creative production, QA

Period

2022 to now

The challenge

Make technical climate features feel simple, in one consistent voice across email, ecommerce and product, for two audiences, several product lines and a calendar that never stops.

I work from early concept to final implementation: promotional campaigns and lifecycle flows, reusable modules, product and bundle pages, hero imagery and animations, copy review and responsive QA. For Airbend, Sensibo's B2B offering, I translate HVAC dashboards and centralised management into clear business-facing stories.

Tools Figma, Klaviyo, Shopify, HTML/CSS, Liquid

Email and CRM

Campaigns and lifecycle work designed as modular systems, with responsive behaviour and real email-client constraints considered from the first frame.

Day one borrows Amazon's context, then three steps to kill the install objection.

48-hour flash: deadline in the preheader, code in the hero. Best click-to-open of the year, 16%.

Abandoned checkout: the deadline as a countdown, the code in a dashed cut-out, two reviews before the button. 10.5% click-to-open.

New product on Black Friday: the problem first, on black, and only then the price.

A seasonal hook instead of a discount: what you are breathing, explained. Highest open rate of the year, 89%.

VIP welcome: the code above the fold, the benefits after. 12.4% click-to-open.

Click any email to see it full size.Tap an email to see it full size, and swipe the strip for the rest.

What I delivered

A closer look at the areas I owned or supported throughout the project.

Email & lifecycle

Promotional campaigns, launches, win-back and welcome flows, reusable modules and Klaviyo-safe production.

Ecommerce

Product pages, bundle experiences, pricing structures and Shopify migration support across key product lines.

UX & product

App interface contributions, feature storytelling, CRO reviews and clearer paths from product education to checkout.

Creative production

Hero assets, lifestyle compositions, product imagery, GIFs, animations, social graphics and trade-show materials.

Airbend B2B

Dashboard visuals, case-study emails and business-facing stories for centralised HVAC management.

Implementation & QA

HTML/CSS, Liquid, PageFly, typography fallbacks, dark-mode checks and rendering across Gmail and Outlook.

Impact