Nicole Aronson · Buenos Aires, working worldwide

I design the emails and the pages they lead to.

For eight years I've taken email, CRM and ecommerce work from the first concept through production, implementation and QA. Three continents, thousands of campaigns.

Klaviyo · Braze · Figma · Shopify · Liquid · HTML/CSS

By the numbers

193

campaigns shipped in 12 months

19M

emails delivered

64%

average open rate across campaigns and flows

11%

click-to-open on the abandoned-checkout flow

Sensibo email program, campaigns and lifecycle flows, last 12 months (Klaviyo).

Email design ✦ Lifecycle flows ✦ Ecommerce ✦ UX/CRO ✦ Shopify & Liquid ✦

Selected work

Four long-running programs across climate tech, hospitality and beauty ecommerce.

CRM · Ecommerce · UX/CRO · Shopify

Sensibo · Email & CRM

A four-year partnership across lifecycle campaigns, product launches, ecommerce experiences and hands-on implementation for a global climate-tech brand. The storefront those campaigns lead to has its own case.

193campaigns in 12 months

19Memails delivered

64%average open rate, campaigns and flows

89%best single campaign open rate

View case study ↗

Day one borrows Amazon's context, then three steps to kill the install objection.

48-hour flash: deadline in the preheader, code in the hero. Best click-to-open of the year, 16%.

Abandoned checkout: the deadline as a countdown, the code in a dashed cut-out, two reviews before the button. 10.5% click-to-open.

New product on Black Friday: the problem first, on black, and only then the price.

A seasonal hook instead of a discount: what you are breathing, explained. Highest open rate of the year, 89%.

VIP welcome: the code above the fold, the benefits after. 12.4% click-to-open.

Click any email to see it full size.Tap an email to see it full size, and swipe the strip for the rest.

Shopify · Liquid · PageFly · UX/CRO

Sensibo · Ecommerce

The other half of the Sensibo work: the storefront those campaigns lead to. Homepage, bundle architecture, cart redesign and launch landings, designed and built in Shopify.

Shopifystorefront built in Liquid

A/Bcart layouts compared before launch

View case study ↗

Press logos before the product detail, and a wall of AC brands to answer the first objection: does it work with mine?

The page answers objections in order: does it fit my AC, how do I install it, which model do I need. Comparison table last.

Campaign landing with the deadline top and bottom, and a FAQ for the doubts specific to buying on Prime.

Same product, a different sale: segmented by role inside the hotel, with case numbers where the price would go.

A collection page that helps you choose instead of listing: comparison table, plus a quiz for whoever is still unsure.

Click any email to see it full size.Tap an email to see it full size, and swipe the strip for the rest.

CRM · Braze · Design systems · QA

Kalahari Resorts

High-volume campaign design for America's largest indoor waterpark resorts: consistent, responsive and production-ready across five destinations.

5resort destinations

Brazeproduction platform

B2C + B2Bguest and Group Sales audiences

View case study ↗

Instead of listing amenities, the email builds a whole day hour by hour, from 10am to the piano bar.

Countdown and code at the top to close the sale; the new Virginia resort below, to open the next trip.

Treehouse runs its own visual system, apart from the resorts: a guest review taken apart into four sections, each with its photo.

Operational pre-arrival that also sells: booking details and practical doubts first, the extras after.

A game instead of a promo: the lie turns out to be the announcement of the fifth destination.

The offer is nights, so the email argues there is enough beyond the waterpark to fill them.

Click any email to see it full size.Tap an email to see it full size, and swipe the strip for the rest.

Email campaigns · Flows · Art direction

SkinUp México

A full email program for an IPL hair-removal brand in Mexico. Promotional storytelling that explains the product and still converts on a deadline.

Klaviyocampaigns and lifecycle flows

MXlocalised Mexican Spanish

IPLconsidered-purchase category

View case study ↗

The financing closes the email: in Mexico, Aplazo and KueskiPay are what unlock a $2,000 ticket.

Same sale for the VIP list: darker background and two gifts added, instead of cutting the price further.

Valentine's flipped: the gift is for yourself. The catalogue does the rest.

The testimonial is the headline. It closes by answering "does it work on me" with the list of body areas.

Instead of just reminding the cart, it projects the result: session one, weeks two to four, weeks six to eight.

To someone who already bought it does not sell the same thing again: it turns her into the recommendation.

"For mum (or for you)": one parenthesis opens the same email to two different buyers.

Sells the whole routine, not the device on its own, and uses the customer count as the proof.

Click any email to see it full size.Tap an email to see it full size, and swipe the strip for the rest.

Freelance & ecommerce

Jewellery, footwear, fashion and furniture ecommerce. Campaigns, seasonal promotions and abandoned-cart flows designed end to end.

Same craft, six more brands.

Amaema

Jewellery

Festive campaigns and end-of-year storytelling with a warm, hand-lettered identity.

Rootless

Jewellery

Black Month and Cyber Monday sequences built on a clean, editorial grid.

Myagleet

Fashion

Seasonal gifting campaigns and 3×2 promotions with strong editorial photography.

Dafonte

Fashion

A high-contrast Black Friday system for a premium womenswear collection.

Performance creative

Paid social creative for US direct-to-consumer brands, delivered in 1:1 and 9:16 with variants so the media buyer always has something to test.

Ads built to be tested, not admired.

Muertos Coffee ad, Price and purpose in one frame — **Muertos Coffee**Price and purpose in one frame

Duty to Act Coffee ad, Benefit grid around the pack — **Duty to Act Coffee**Benefit grid around the pack

Muertos Coffee ad, Split-panel carousel opener — **Muertos Coffee**Split-panel carousel opener

Muertos Coffee ad, Variant A · square — **Muertos Coffee**Variant A · square

Muertos Coffee ad, Variant B · story — **Muertos Coffee**Variant B · story

Zest ad, Old me vs new me · square — **Zest**Old me vs new me · square

Zest ad, Old me vs new me · story — **Zest**Old me vs new me · story

Zest ad, Benefit list — **Zest**Benefit list

ULTRA ad, In-context product ad · square — **ULTRA**In-context product ad · square

ULTRA ad, In-context product ad · story — **ULTRA**In-context product ad · story

Regatta ad, Trust and ingredients · square — **Regatta**Trust and ingredients · square

Regatta ad, Trust and ingredients · story — **Regatta**Trust and ingredients · story

vidIQ ad, Channel to audience, illustrated — **vidIQ**Channel to audience, illustrated

vidIQ ad, Before and after growth — **vidIQ**Before and after growth

Zest ad, Four ingredients around one pill · square — **Zest**Four ingredients around one pill · square

Zest ad, Four ingredients around one pill · story — **Zest**Four ingredients around one pill · story

vidIQ ad, A different hook for each format · square — **vidIQ**A different hook for each format · square

vidIQ ad, A different hook for each format · story — **vidIQ**A different hook for each format · story

What I do

Design thinking with production knowledge.

Email & CRM

Campaigns, lifecycle flows, modular systems, responsive design and pre-send QA.

Ecommerce & UX

Landing pages, product and bundle experiences, conversion reviews and design systems.

Implementation

Klaviyo, Braze, Shopify, Liquid, PageFly and hand-written HTML/CSS.

Creative production

Art direction, campaign assets, GIFs, animation and production-ready files.

AI in the workflow

Campaign data pulled and analysed straight from Klaviyo, generated and retouched assets, copy variants and localisation.

About

Eight years turning ideas into clear, useful and memorable design.

I'm Nicole, an independent designer working across email, CRM, ecommerce and digital products. I combine a strong visual eye with the technical understanding needed to bring the work to life.

That means fewer handoffs, thoughtful systems and design that survives the jump from Figma to a real inbox: Gmail, Outlook, dark mode and all.

Experience

2022 to now
Email, CRM & Ecommerce Designer
Sensibo
Global climate-tech brand. Campaigns, lifecycle flows, Shopify and Airbend B2B.
2024-2026
Email & CRM Designer
Kalahari Resorts (via agency)
High-volume hospitality CRM across five US destinations, built in Braze.
2025 to 2026
Email & Ecommerce Designer
SkinUp México
IPL beauty ecommerce. Promotions, product education and lifecycle flows.
2018 to 2024
Graphic & Digital Designer
Freelance
Brand, social, packaging, photo and video for fashion and beauty clients.

I design the emails and the pages they lead to.

Sensibo · Email & CRM

Sensibo · Ecommerce

Kalahari Resorts

SkinUp México

Same craft, six more brands.

Amaema

Rootless

Myagleet

Dafonte

Ads built to be tested, not admired.

Design thinking with production knowledge.

Email & CRM

Ecommerce & UX

Implementation

Creative production

AI in the workflow

Eight years turning ideas into clear, useful and memorable design.

Email, CRM & Ecommerce Designer

Email & CRM Designer

Email & Ecommerce Designer

Graphic & Digital Designer