Case study 02

Sensibo · Ecommerce

An email only works if the page behind the button works too. This is the storefront side of Sensibo, where the campaign traffic lands and either converts or leaves.

Shopifystorefront built in Liquid

A/Bcart layouts compared before launch

Role

Ecommerce & UX Designer

Scope

Homepage, product and bundle pages, cart experience, landing pages, Liquid and PageFly implementation, CRO reviews

Period

2022 to now

The challenge

A catalogue of devices that make more sense together than apart, sold across many markets and currencies. The store had to explain bundles, justify the price and get people to checkout without sounding like a sales pitch.

I designed and helped build the pages themselves: a homepage that leads with the problem rather than the hardware, a buy-more-pay-less bundle builder, a comparison table that makes three similar devices easy to tell apart, and product launch landings. The cart got the most attention, with a free-shipping and free-gift progress bar, a reservation timer and a cross-sell row, built as two layouts and compared before one shipped. Everything runs on Liquid, PageFly and hand-written HTML/CSS, so what I design is what goes live.

Tools Figma, Shopify, Liquid, PageFly, HTML/CSS

Storefront and landing pages

Full-page designs. The cart appears twice because both layouts were built and compared before one shipped.

Press logos before the product detail, and a wall of AC brands to answer the first objection: does it work with mine?

The page answers objections in order: does it fit my AC, how do I install it, which model do I need. Comparison table last.

Campaign landing with the deadline top and bottom, and a FAQ for the doubts specific to buying on Prime.

Same product, a different sale: segmented by role inside the hotel, with case numbers where the price would go.

A collection page that helps you choose instead of listing: comparison table, plus a quiz for whoever is still unsure.

Click any email to see it full size.Tap an email to see it full size, and swipe the strip for the rest.

What I delivered

A closer look at the areas I owned or supported throughout the project.

Cart experience

Free-shipping and free-gift progress, a reservation timer, editable line items and a cross-sell row, designed as two tested layouts.

Bundle architecture

A buy-more-pay-less builder that prices device combinations without making the customer do the maths.

Homepage & product pages

Problem-first storytelling, feature blocks, reviews and app screens across the main product lines.

Comparison content

A side-by-side table that makes Sky, Air and Air PRO easy to tell apart at a glance.

Landing pages

Launch and campaign landings, including the Sensibo Elements launch and B2B pages for Airbend and partners.

Implementation

Liquid templates, PageFly builds and hand-written HTML/CSS, plus responsive and cross-browser checks.

Impact

A storefront that speaks in the same voice as the campaigns feeding it, with the bundle and cart decisions made in design rather than inherited from the theme.