Case study 03

Kalahari Resorts

A busy hospitality calendar with five resorts, several audiences and a seasonal rhythm that never lets up. Every email has to feel fresh and still be unmistakably Kalahari.

5resort destinations
Brazeproduction platform
B2C + B2Bguest and Group Sales audiences
Role

Email & CRM Designer

Scope

Campaign design, templates, Braze production, Group Sales CRM, responsive QA

Period

2024-2026

The challenge

Keep a high-frequency campaign calendar persuasive and on-brand while it works reliably across destinations, audiences and every email client the guest list uses.

I turn campaign briefs and copy into complete CRM designs: seasonal offers, resort promotions, pre-arrival and post-stay flows, and Group Sales. I support Braze production, troubleshoot typography and rendering issues, and check everything across Gmail, Outlook, desktop and mobile before it ships.

Tools Figma, Braze, Photoshop, HTML

CRM campaigns

Long-form hospitality emails: countdown promotions, itinerary content, review requests and reservation flows.

Instead of listing amenities, the email builds a whole day hour by hour, from 10am to the piano bar.
One promo across four different products in a single grid, closing with a sign-up for early SMS access.
Countdown and code at the top to close the sale; the new Virginia resort below, to open the next trip.
Treehouse runs its own visual system, apart from the resorts: a guest review taken apart into four sections, each with its photo.
Operational pre-arrival that also sells: booking details and practical doubts first, the extras after.
A game instead of a promo: the lie turns out to be the announcement of the fifth destination.
The offer is nights, so the email argues there is enough beyond the waterpark to fill them.

Click any email to see it full size.Tap any email to see it full size.

What I delivered

A closer look at the areas I owned or supported throughout the project.

01

Campaign design

Complete CRM layouts for seasonal offers, resort promotions and destination-specific messaging.

02

Lifecycle & pre-arrival

Treehouse pre-arrival, review requests and reminder flows designed around the guest journey.

03

Group Sales

Creative support for group-travel communication and dedicated B2B CRM initiatives.

04

Responsive QA

Checks across desktop, mobile, Gmail and Outlook, including typography fallbacks and rendering fixes.

Impact

A dependable campaign workflow that supports frequent production while keeping the visual experience consistent across properties and platforms.